If you work for yourself, you definitely need to use social media to build your personal training business, but even if you work at a gym, these tips can help bring in clients. You’ll be surprised by the power of social media to improve your business, but the only way to see its results is to get started.
Using Social Media to Prove Yourself
When you are a personal trainer, your social media profiles are your resume. Potential clients will scroll through to see if you have the qualities they want in a personal trainer, so your posts should show that you can get results, but they should also show that you are compassionate, kind, and understanding. Connecting with a personal trainer is a big step for a lot of people so showcasing your humanity, as well as your results is crucial to success on social media. Don’t be afraid to get personal; just keep things appropriate.
Using Social Media to Promote Your Business
If you are offering any incentives, discounts, or promotions, social media is a great place to share them. Offering free or reduced training sessions to people who like you on social media is a great way to get new clients in the door. The key to promoting your business on social media is to make it about building a relationship rather than broadcasting information. You want potential customers to get to know you through your social media. They should learn about your business, discounts, and promotions, but they should also see your success stories, a peek inside your life as a personal trainer, and other things that make them feel connected to you and your brand.
Be an Online Personal Trainer
If you put some time into your social media and online presence, you will extend your reach far beyond the city you live in. Rather than offering in-person classes (or perhaps in addition to offering in-person classes), you may decide to offer training sessions and classes online. You can use these as a way to promote your in-person courses by making them free or host them on a website where people can pay a monthly or per-use fee to gain access. You may find that being an online personal trainer has even more income potential than being an in-person personal trainer!
Think you want to become a certified personal trainer? Learn the steps here, and learn about our personal trainer program and enrollment process. Or get started today so you can be the personal trainer you want to be!